Source: https://www.revvly.ai/glossary/dunning

[Glossary](https://www.revvly.ai/glossary)

# Dunning

**Dunning is the process of recovering failed subscription payments through automatic retries and customer communication. It includes retrying a charge on a sensible schedule, emailing the customer to update their payment method and eventually pausing or cancelling the subscription if payment cannot be collected.**

## How to read it

Good dunning is the main lever on involuntary churn. Retry timing, clear messages and a stated grace period each affect recovery, and the results should be tracked as a recovery rate by failure reason.

## Further reading

- [Recover failed payments before they become churn.](https://www.revvly.ai/blog/dunning-recovery)
- [Involuntary churn: the silent revenue leak in subscription billing](https://www.revvly.ai/blog/involuntary-churn-subscription-billing)

## Related terms

- [Involuntary churn](https://www.revvly.ai/glossary/involuntary-churn)
- [Soft churn](https://www.revvly.ai/glossary/soft-churn)

Revvly

Orchestrate the flow of revenue.

© 2026 AcceleratorApp Limited. All rights reserved.