Source: https://www.revvly.ai/glossary/soft-churn

[Glossary](https://www.revvly.ai/glossary)

# Soft churn

**Soft churn is the stage where a customer has stopped paying or using the product but has not formally cancelled. It covers failed payments inside a grace period and accounts that have gone quiet. Left alone it often becomes hard churn, so it is an early-warning signal rather than a loss yet.**

## How to read it

Define the grace period explicitly, for example how many days after a failed payment an account still counts as active. That choice changes reported churn and MRR, so it should be a stated policy rather than an accident of the billing system.

## Further reading

- [What soft churn is and why it's the warning sign hard churn metrics miss](https://www.revvly.ai/blog/soft-churn)

## Related terms

- [Involuntary churn](https://www.revvly.ai/glossary/involuntary-churn)
- [Churn rate](https://www.revvly.ai/glossary/churn-rate)

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