Lifecycle Event

Overview

Every time something revenue-moving happens — a subscription is created, renewed, expanded, contracted, cancelled, or churned — Revvly writes a Lifecycle Event. These events are the source of truth for MRR, ARR, NRR, and churn analytics; subscription status alone is not used for those metrics. They're append-only: corrections go in as new events, never as overwrites. Each event stamps both the native-currency delta and the reporting-currency delta, so FX shifts don't rewrite history.

How it connects

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• One Subscription, one Client
• Never updated or deleted — corrections go in as new events
• Powers all MRR / ARR / NRR / churn analytics

Key fields

What you’ll see when creating or editing a Lifecycle Event.

Example